Surely, everybody has heard about social media and the fact that it has literally changed the internet. In fact, it has changed the whole world and also the world of marketing. Social media is not only used by individuals to share their life stories, lifestyle and images. Social media has evolved and now there is a thing called Social Media for Businesses. Via different social media platforms, any business small or large can showcase what they do and what they are best in. So what are the reasons for your business to start using these new forms of communications as soon as possible? We are going to give you 7 reasons why you should use social media for your business right now. Remember, these are just a fraction of the reasons, the list is literary endless. Let’s start now.
1. Showcase your Brand
Social media offers another marketing channel for creating brand awareness, relationship building, or driving new sails so why not benefit from it and especially when its free.
2. Develop a Loyal Community
People enjoying being a part of a business that is proactively building a lively community such as online community can help you establish an emotional connection between your company and your prospects which is essential for your long-term success.
3. Improve Customer Service
Social media is a great feedback source enabling your prospects to communicate with your company and each can greatly improve your customer service and increase brand trustworthiness. People nowadays are always looking for what the feedback about the business is before purchasing any product or services.
4. Increase Digital Exposure (Online Presence)
Interacting with social networking channels will significantly increase your online presence. Social Media leads to massive exposure due to its worldwide access sharing capabilities in a huge amount of daily users. Sharing valuable information will also increase the trustworthiness and more people will start regularly visiting your social media channels.
5. Boost Traffic and SEO (Search Engine Optimisation)
Social Media is a majorly generated that it constantly brings high-value traffic to your website. They can also help with SEO since the search engines significantly reflect your social media content.
6. Expand Sales and Reaching New Audience
Listening to your prospects on social media networks can help you respond to their specific needs. This will most likely cause an increase in sales but also expand your customer base. Your customer base doesn’t have to be local because social media is global and people are using it from all over the world.
7. Cut Marketing Cost
Compare to the traditional channels like printed advertising social media marketing seem more affordable for any business. You can set up your daily budget to be as low as £1. Remember that the channel itself is free and you can acquire lots of visitors with just your valuable content but you can also choose to run a paid advertising campaign. The paid campaigns are allowing you to specifically choose your audience according to their interest, demographics or locations.
At Fine Digital we are always happy to help when it comes to setting up and running social media campaigns. We can help you to achieve the very best results from your campaign.