Brighton SEO agency that delivers Success
What is SEO?
Search Engine Optimisation is a vital marketing part for any business that is aiming to increase its search engine visibility and ranking. A higher position on Google will bring more visitors to the website and they will later convert into customers. SEO is a very complex topic that requires a specific skill set and a high level of professionalism in order to deliver a successful campaign. Fine Digital is a web design agency which has the expertise to build websites that are fully optimised for the major search engines like Google, Bing and Yahoo.
We are always up to date with the latest changes within the digital world. We have a set of specific digital tools and resources that we use to assist us while develop SEO strategies that are deemed to deliver success.
SEO Audit and Strategy
The first step before we start crafting your SEO strategy we do an in depth website audit which enables us to see the overall structure and performance of your website. Not all links are good links and some of them can stop your website from performing well in the search ranking. We also do competitors research to determine what your competitors are doing and why they are ranking higher in Google search. Google is continuously improving their algorithms and just having the right keywords implemented in your content is not enough to be on the first page.
Once we gather all the data then we begin to develop a specific marketing strategy that is set to deliver success. There are two main types of SEO, On-page SEO and Off-page SEO. The on-page optimisation involves all the factors such as technical set up, the quality of the code used to develop the website, content, images and most important user-friendly. On-page SEO has drastically changed with Google’s announcement of mobile first indexing, meaning that your website is judged by the way it’s developed for mobile devices first and secondary for desktop devices.
Off-page optimisation is everything that happens outside your website such as link building, social media marketing, etc.
Importance of SEO
SEO can help a business achieve its goals such as brand awareness, traffic to the website, better user experience (UX) conversions. These are some of the reasons why SEO is so important when it comes to business and achieving business goals, but it’s also very important how the SEO is performed. Well performed search engine optimisation could increase the growth of your business and give you an advantage over your competitors. A strong SEO strategy will give brands the chance to rank higher in the Search Engine Results Pages (SERP) for their chosen keyword so that they can drive more traffic and lead that traffic through their sales funnel.