Building your Brand with Fine Digital
Branding that represents your business vision and values
Branding & Marketing Strategies
The importance of marketing cannot be overstressed in today’s crowded marketplace, where more and more products and services are vying for the attention of the consumer. To the untrained eye, very little difference exists between this variety of products. This is why that, as early as possible in the life of a business, it is vital to establish a brand identity. Every member of the branding team must be aware of the company values, its products and how they differ from all other market leaders.
At every stage of the business marketing exercise, communication is vital. Every team member must know the practical and emotional benefits of the brand. Because every member of the team is a brand ambassador, it is vital to document the company business branding strategy, for example, by placing strategy charts upon company walls. The promotional material will stem from this strategy. Regular meetings between members of the team are essential to ensure that the company tagline and its logo convey the company values. These meetings will also ensure consistency across details such as the use of colour on printed material, the voice and tone of written content, the fonts and typography used.